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American Crew Matte Clay 85g + Daily Cleansing Shampoo 250mL

Ideal For

dry dull fine oily
American Crew

American Crew Matte Clay 85g + Daily Cleansing Shampoo 250mL

$41.95

Everyday cleansing shampoo for Normal to Oily hair + Matte Clay. Offers strong hold in a clay-based product creating high texture & style longevity.

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The firm end of American Crew's styling range, packed with the daily shampoo that keeps up with it. Matte Clay is built for high texture and style longevity rather than shine — the sort of hold that survives a full day and still looks like hair, not product.

Who it's for

Short to mid-length hair that needs genuine control, and scalps oily enough to want a wash every day. If you prefer a shine finish or a light, barely-there hold, this is the wrong end of the range.

Worth knowing

Clay is a dense styler. Start with less than you think and build layering gradually gives a cleaner result than overloading in one go.

Daily Shampoo: Apply to wet hair, massage into scalp and rinse thoroughly. Suitable for daily use.

Matte Clay: Rub a small amount between palms and apply to dry or towel-dried hair. Shape and style as desired.

Pro Tip: Apply to dry hair for maximum texture and stronger hold.

Daily Cleansing Shampoo: Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Panthenol, Menthol, Citric Acid, Sodium Benzoate, Tetrasodium EDTA, Fragrance (Parfum), Limonene, Linalool.

American Crew Fiber: Water (Aqua), Lanolin, Ceteareth-20, Beeswax (Cera Alba), Cetyl Palmitate, PVP, PEG-6, Propylene Glycol, Cetearyl Alcohol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben, Fragrance (Parfum), Linalool, Limonene, Alpha-Isomethyl Ionone.

The firm end of American Crew's styling range, packed with the daily shampoo that keeps up with it. Matte Clay is built for high texture and style longevity rather than shine — the sort of hold that survives a full day and still looks like hair, not product.

Who it's for

Short to mid-length hair that needs genuine control, and scalps oily enough to want a wash every day. If you prefer a shine finish or a light, barely-there hold, this is the wrong end of the range.

Worth knowing

Clay is a dense styler. Start with less than you think and build layering gradually gives a cleaner result than overloading in one go.

Daily Shampoo: Apply to wet hair, massage into scalp and rinse thoroughly. Suitable for daily use.

Matte Clay: Rub a small amount between palms and apply to dry or towel-dried hair. Shape and style as desired.

Pro Tip: Apply to dry hair for maximum texture and stronger hold.

Daily Cleansing Shampoo: Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Panthenol, Menthol, Citric Acid, Sodium Benzoate, Tetrasodium EDTA, Fragrance (Parfum), Limonene, Linalool.

American Crew Fiber: Water (Aqua), Lanolin, Ceteareth-20, Beeswax (Cera Alba), Cetyl Palmitate, PVP, PEG-6, Propylene Glycol, Cetearyl Alcohol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Methylparaben, Propylparaben, Ethylparaben, Fragrance (Parfum), Linalool, Limonene, Alpha-Isomethyl Ionone.

Frequently Asked Questions

Q. What finish does American Crew Matte Clay provide?

A. A natural matte finish with strong hold and added thickness. It works best on shorter hair, roughly 1-3 inches in length.

Q. Is the Daily Cleansing Shampoo suitable for oily hair?

A. Yes. It is formulated for normal to oily hair, helping to break down excess oil while cleansing gently without stripping the scalp.

Q. Does Matte Clay leave hair shiny?

A. No. Matte Clay gives a low-shine, matte finish, which is what makes it suit natural-looking texture and definition.

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