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Dry Hair — brand hero

Dry Hair

28 products

Dry hair needs extra moisture to restore softness, shine and manageability. Shop stylist-trusted shampoos, treatments, masks and oils designed to deeply hydrate, nourish and revive dry, thirsty strands.

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Expert Tip
Overwashing is the #1 cause of dry hair. Try washing just 2-3 times per week and always use lukewarm (not hot) water. Apply conditioner from mid-lengths to ends, avoiding the roots, and leave it on for 2-3 minutes before rinsing. Once a week, swap your regular conditioner for a deep conditioning mask and leave it on for 10-15 minutes under a warm towel for maximum penetration.
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Showing 28 of 28 products

Key Ingredients to Look For

Argan OilHyaluronic AcidShea ButterCoconut OilGlycerinAvocado OilMarula OilKeratinAloe VeraJojoba Oil

Your Guide to Dry Hair

Frequently Asked Questions

Dry hair occurs when your hair doesn't retain enough moisture. Common causes include overwashing or using harsh shampoos that strip natural oils, excessive heat styling (blow dryers, straighteners, curling irons), chemical treatments like colouring, bleaching, or perming, environmental factors such as sun exposure, wind, and low humidity, swimming in chlorinated or salt water, and using the wrong products for your hair type. Age and genetics can also play a role, as oil production naturally decreases over time.
For dry hair, we recommend washing just 2-3 times per week maximum. Washing too frequently strips your hair of its natural oils (sebum), which are essential for keeping strands hydrated and protected. On non-wash days, use a dry shampoo if needed to absorb excess oil at the roots. When you do wash, use a sulphate-free, moisturising shampoo and always follow with a hydrating conditioner. Consider co-washing (conditioner-only washing) between shampoo days if your hair is extremely dry.
While they often occur together, dry hair and damaged hair are different conditions. Dry hair simply lacks moisture—it may feel rough and look dull but the hair structure is intact. Damaged hair has structural harm to the cuticle or cortex, causing breakage, split ends, and porosity issues. Dry hair can be fixed with hydrating products, while damaged hair needs repair treatments (like bond builders) alongside moisture. Many people have both conditions, which is why a combination of hydrating and repairing products often works best.
Yes! Hair oils are excellent for dry hair when used correctly. Apply a lightweight oil (like argan, jojoba, or marula) to damp hair after washing to seal in moisture, or use a few drops on dry hair to smooth frizz and add shine. Focus on mid-lengths and ends where dryness is most pronounced—avoid applying oil to roots as this can make hair look greasy. For very dry hair, try a pre-wash oil treatment: apply oil to dry hair, leave for 30 minutes (or overnight), then shampoo and condition as normal.
Look for products labelled "hydrating," "moisturising," or "for dry hair" and check the ingredients list. Beneficial ingredients include hyaluronic acid (attracts and holds moisture), natural oils (argan, coconut, avocado, jojoba), shea butter and glycerin (emollients that soften hair), and proteins like keratin (for added strength). Avoid products with sulphates (harsh cleansers that strip oils), high alcohol content (drying), and silicones if you find they cause buildup. A good routine includes a moisturising shampoo, hydrating conditioner, weekly deep conditioning mask, and a leave-in treatment or oil.
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