Floractive Cucumber & Aloe Vera Mask 250g

The weekly treatment step for hair that's been through colour, bleach or a straightening service and now feels dry and sensitised rather than structurally broken. It rehydrates without the weight of a heavy reconstructive mask.

The actives

Floractive names three key ingredients: aloe barbadensis leaf extract, cucumber (Cucumis sativus) fruit extract and shea butter (Butyrospermum parkii). The aloe and cucumber sit on the lightweight hydration side; the shea butter is what gives the formula the body and slip you expect from a mask. A full INCI isn't published on file for this one.

How to use it

Squeeze the water out first so you're not diluting it, then work it through mid-lengths and ends only. Five minutes, then rinse thoroughly. Once or twice a week is the right cadence. On treatment days use it instead of your conditioner rather than on top of it.

Who it's for

Chemically treated, colour-processed or sensitised hair, and dry hair generally. Less useful if your hair is snapping and structurally damaged — that calls for a protein or bond treatment, and a hydrating mask on its own won't get you there.