DunGud Bimbo - Blonde Treatment 250ml

A violet-pigmented conditioning treatment for blonde hair that has started to pull warm — bleached, highlighted or naturally fair. It behaves like a toning conditioner, not a quick rinse, and you control how much tone it deposits by how long you leave it on — a weekly top-up between salon visits, or a heavier correction once brass returns.

The actives

• Violet pigment — DunGüd uses what it calls the latest generation of cationic pigments, high and persistent in colour, to neutralise yellow and warm tones.
• Davidson plum and nettle leaf — two antioxidant botanicals included to support the condition of the hair.
• Hydrolysed wheat protein — the conditioning side of the formula, for moisture, strength and shine.

How to use it

Shampoo first, then towel-dry so hair is damp rather than dripping. Apply through mid-lengths and ends, leave three to five minutes depending on how much tone you want to shift, then rinse. Once a week is the sensible default; stretch it out if your blonde already runs cool.

Worth knowing

This tones, it does not lighten — it neutralises warmth you can already see, but will not change the underlying level. Porous and very pale blondes grab pigment fast, so start short on time.