Floractive Blackberry & Castor Moisturising Shampoo 300ml

The wash step for lightened and grey hair in Floractive's Blackberry & Castor range — a moisturising shampoo carrying a small amount of violet pigment, built for regular use rather than as a once-weekly toning treatment.

What's in it

• Sodium laureth sulfate with cocamidopropyl betaine and disodium laureth sulfosuccinate — a sulphate base softened by two milder co-surfactants.
• Acid Violet 43 — violet pigment at a maintenance level, there to hold brightness between washes.
• Castor seed oil and Morus nigra fruit extract — the conditioning and botanical pair the range is built on.
• Panthenol and guar hydroxypropyltrimonium chloride — stay behind after rinsing, which matters because porous hair tangles.

Who it's for

Blonde, bleached, white and grey hair that needs a wash it can use often. If your hair has already gone strongly brassy, this won't correct it — that's a job for a dedicated purple shampoo or a salon toner, with this used afterwards to hold the result.

Worth knowing

Lightened hair is porous and loses moisture faster than it takes it on, so the conditioner or mask afterwards is not optional. Focus the shampoo at the scalp and let the lather rinse down through the lengths.