Floractive Perfect Blonder Toning Mask 300ml

A toning mask that does two jobs in one step: it deposits corrective pigment and it conditions. That combination is the point — blonde, bleached and grey hair usually needs toning and moisture at the same time, and running a purple product and a mask separately takes twice as long.

The actives

• Three Nano Pigments — violet-family pigments fine enough to deposit evenly, countering the yellow and orange that surface as bleached and grey hair oxidises.
• Açaí and buriti fruit oils — conditioning oils offsetting the dryness toning steps are known for.
• Flaxseed oil and shea butter — the emollient base keeping the fibre supple while pigment deposits.

How to use it

Processing time is the control dial, not the amount you apply. One minute gives a light knock-back of warmth; ten gives the coolest result the formula can reach. Start short, rinse a section, check it in daylight, and extend next time rather than guessing long.

Who it's for

Cool, ashy and platinum blondes, silver and natural grey, and bleached hair drifting warm between salon visits. If you wear a golden or caramel blonde and want to keep that warmth, a violet toner works against you by design.