Joico Colorful Anti-Fade Conditioner 250ml

The conditioning half of Joico's Colorful Anti-Fade pair, for colour-treated hair of any shade. Colour leaves the cuticle more porous than it was, and porous hair both loses pigment and drinks moisture unevenly — which is why a colour-care conditioner is doing two jobs, not one.

The actives

• Camellia oil — a light, fast-absorbing oil that smooths the cuticle so pigment has less room to escape.
• Pomegranate fruit extract — an antioxidant-rich extract used through the Colorful range.
• SmartRelease™ Technology — Joico's liposome-based delivery system carrying rosehip oil, arginine and keratin, releasing them gradually rather than all at once in the shower.

How to use it

A minute on mid-lengths and ends after shampooing is all it asks, which makes it realistic for daily use. Used consistently with the matching Anti-Fade Shampoo, Joico rates the routine for maintaining colour vibrancy for up to eight weeks.

Worth knowing

Formulated without SLS and SLES sulfates. The pairing matters more than either product alone: fade is driven mostly by what happens during the wash, so a colour-safe conditioner behind a stripping shampoo is a half-measure.