Joico Defy Damage KBOND20 Masque 150ml

The intensive weekly step in Joico's Defy Damage range — a bond-building masque for hair carrying the accumulated cost of colour, bleach, heat tools and time. It is the product to reach for after a chemical service, or when hair has stopped responding to an ordinary conditioner.

The actives

• Bond-building technology — the KBOND20 chemistry, aimed at the internal bonds that break during chemical processing and leave hair feeling weak and stretchy.
• K-Pak Keratin Technology — Joico's long-running keratin system, reinforcing the fibre's structural protein where processing has depleted it.
• 18 essential amino acids including arginine — protein at its smallest usable size, able to move into porous areas rather than sitting on the surface.
• Protective lipid and moringa seed oil — the lipid side of the formula, restoring smoothness that protein alone would leave out.

Worth knowing

Two to five minutes on damp hair after cleansing with Defy Damage Protective Shampoo, weekly or as needed. It is colour-safe. Resist running it every wash: hair needs a balance of protein and moisture, and a protein-forward masque used too often can leave the fibre stiff rather than strong.