Joico Defy Damage Protective Shampoo 300ml

The cleansing step of Joico's Defy Damage range — a daily shampoo for colour-treated hair that is also being heat-styled, which is most colour-treated hair. It builds a genuinely rich lather to clear buildup, while the formula is aimed at protecting the cuticle and the colour sitting inside it.

The actives

• SmartRelease™ Technology — Joico's liposome delivery system, carrying rosehip oil, arginine and keratin and releasing them gradually, so they keep working after the rinse.
• Protective lipid — the barrier component, formulated to buffer the fibre against thermal and chemical stress.
• Moringa seed oil — a light, fast-absorbing oil that smooths the cuticle without weight.
• Arginine — an amino acid used across the range to reinforce the fibre and reduce breakage at the comb.

Worth knowing

Massage into the scalp and lengths, rinse, and repeat only if the first wash does not lather. Follow with the Protective Conditioner — the two are formulated as a pair, and the conditioner is where most of the benefit reaches the ends. The liposome delivery is the part worth understanding: rather than depositing everything at once it releases gradually, so a portion keeps working after rinsing.