Joico InnerJoi Style Blowout Crème 150ml

A styling crème that works whether or not you pick up a dryer, which is the whole point of it. On damp hair it gives thermal protection if you blow-dry, and if you let hair air-dry instead it still does the frizz and humidity work. Handy if your routine changes day to day, or if you are trying to cut back on heat without losing a smooth finish.

What's in it

• Avocado oil and squalane — emollients that soften the surface and give the finish its shine.
• Hydrolysed pea and vegetable protein — small protein fragments that help the strand feel more substantial.
• Panthenol — a humectant that holds moisture in the cuticle, which is a large part of how frizz stays down.

How to use it

Work evenly through clean, damp hair, concentrating on the mid-lengths and ends. Then either air-dry for a soft, natural finish or blow-dry for something smoother and more polished. Rated for hot tools up to 232°C.

Worth knowing

Frizz and humidity control is designed to hold for up to 72 hours, so this is a wash-day product you apply once and live off rather than reapplying daily. Formulated without SLS or SLES sulfates and without parabens.