Joico Joifull Volumizing Conditioner 250ml

Fine hair has a conditioner problem: it needs slip to comb through without snapping, but most conditioners that deliver slip also flatten it. Joifull is built to sit on the useful side of that trade — enough glide to get a brush through, light enough that the root still stands up.

What's in it

• Rice protein — a small protein that deposits on the strand and adds a little apparent thickness.
• Bamboo extract — a silica-rich botanical used to firm up the feel of the fibre.
• Lotus flower — a softening extract that keeps the finish from turning dry or straw-like.
• SmartRelease technology — rosehip oil, arginine and keratin, released gradually over time.

How to use it

A small amount on clean, damp hair, worked through the mid-lengths and ends. Leave for one to two minutes and rinse well. If your hair is very fine, keep it off the roots entirely — that is where weight shows first. Pairs with Joifull Volumizing Shampoo.

Worth knowing

The volume comes as much from what it avoids as what it adds: no build-up, no heaviness, so it is fine daily. It is a conditioner, not a styler — for real lift you will still want a mousse or root spray.