King Brown Original Pomade 75g

A traditional oil-based pomade, made for the styles that need one: slick backs, side parts, pompadours. Medium hold and a medium sheen, and because it is oil and wax rather than water and resin it never sets hard — so the style stays reworkable all day instead of cracking when you touch it.

What's in it

• Petrolatum and mineral oil — the oil base that keeps the pomade pliable and stops it fully setting.
• Microcrystalline wax, beeswax and ozokerite — the waxes carrying the hold and the sheen.
• Tobacco and vanilla bean fragrance — mild and warm, and it stays subtle through the day.

How to use it

Warm a small amount between your palms, work it evenly through dry or slightly damp hair, then comb into shape. Blow-drying helps distribute it more evenly if your hair is thick.

Worth knowing

Oil-based pomades build up — that is the trade for the pliability and the restyling. Use less on consecutive days, and expect to need more than one shampoo to get it fully out. Best on short to medium length hair.