King Brown Paste Pomade 75g

A firm, fast-setting pomade for short to mid-length men's cuts that need to stay exactly where you put them: pinned-back sides, sharp partings, structured shapes that shouldn't drop by lunchtime. It sets quickly, so it rewards working decisively rather than fussing over the same section twice.

What's in it

• Kaolin — a clay that gives the paste its body and grip.
• Beeswax, candelilla wax and lanolin wax — the wax structure that holds the shape.
• PVP and VP/VA copolymer — film-forming resins that lock the style in place.
• Castor seed oil — adds pliability so it isn't purely dry and brittle.

How to use it

Work it through mildly damp hair and style straight away. If it starts to set before you've finished shaping, mist lightly with water to reactivate the product and keep going — you don't need to add more.

Worth knowing

The scent is a custom bay rum: warm, classic, and subtle enough not to fight your fragrance. The formula is built to hold up in heat and humidity. It does contain lanolin wax, plus declared fragrance components including eugenol and linalool, so check the list if you react to those.