King Brown Thickening Cream 75g

A light styling cream for men who want everyday control and are also paying attention to their scalp. It's the styling step of the King Brown two-step thickening routine — the product you'd reach for anyway, carrying the same cosmetic actives as the serum so they stay on the scalp through the day.

What's in it

• Procapil® — a complex of oleanolic acid, biotin and apigenin.
• Trichogen™ — panax ginseng root extract with amino acids and vitamins including biotin and niacinamide.
• Arginine — an amino acid, included alongside the two complexes.

How to use it

A small amount on dry or slightly damp hair, worked through evenly and concentrated on the areas you're most concerned about. Style as you normally would.

Worth knowing

The hold is light and natural, without stiffness or heavy shine — it's a grooming cream, not a structuring product, so don't expect pomade-level control. It works on its own as a daily cream, but it's designed to sit alongside the King Brown Thickening Shampoo and Serum as a routine. It is a cosmetic product, not a medicine.