O&M Curl Curl Conditioner 250ml

Curl runs drier than straight hair for a structural reason: the bends in the strand slow scalp oil on its way down, so wavy, curly and coily hair is thirstiest from the mid-lengths on. This is the moisture step in O&M's Curl Curl range, a rinse-out conditioner that puts slip and softness back without flattening the curl pattern.

What's in it

• Hydrolysed rice protein — small protein fragments that add substance to the strand.
• Avocado oil — a richer plant oil that softens and adds shine to the ends.
• Chia and flaxseed seed extracts — the polysaccharides behind springy curl support.
• Glycerin — a humectant that pulls water into the hair and holds it.
• Behentrimonium methosulfate — the conditioning base that gives you slip to detangle with.

How to use it

Work it through while the hair is still wet and heavy, when curls sit at their longest and easiest to comb. Detangle with the product in, not after rinsing. Coarser or coilier hair can sit under it longer than the usual two to three minutes.

Who it's for

Wavy through to coily hair wanting hydration and definition, colour-treated included. It is moisture-focused rather than lightweight, so fine curls should keep it to the mid-lengths and ends.