Wilde Blonde Enrich Shampoo 300ml

A violet-pigmented shampoo for blondes, and the wash-day step in WILDE's Blonde Enrich pair. WILDE is the haircare line created by Oscar Cullinan — twice Australian Hairdresser of the Year and the founder of Oscar Oscar Salons — and Blonde Enrich is its blonde-specific range.

What's in it

• Organic violet extract — the toning pigment. Violet sits opposite yellow on the colour wheel, so it cancels warmth rather than coating over it.
• Hemp seed oil — conditions while the shampoo works, so the hair comes out soft rather than stripped.

Who it's for

WILDE prescribes it for sun-kissed blondes, golden strands and all blondes alike, and particularly for blonde hair that has gone dry and frizzy as well as brassy. If tone is your only complaint the violet extract handles it; if the hair is dry as well, the hemp seed oil is the part of the formula aimed at that.

Worth knowing

The bottles carry Braille, developed with design agency By Ninja, so they can be identified by touch in the shower. Follow with the Blonde Enrich Conditioner.