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Ideal For

dry dull fine normal oily

American Crew Boost Powder 10g + Daily Cleansing Shampoo 250ml

$41.95

Everyday cleansing shampoo for Normal to Oily hair + weightless, texturizing powder creating high volume & style fullness. Keeps Fine/Thinning hair light without weighing down or exposing the scalp.

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A volume routine for fine or thinning hair: a daily shampoo that keeps the roots clean, and a dry texturising powder that adds lift once hair is dry. The pairing matters — powder grips a clean, dry root and does very little on an oily one.

What's in it

  • Silica silylate — the powder itself; it coats the hair shaft to add grip and separation at the root.
  • Ammonium lauryl sulfate and cocamidopropyl betaine — the shampoo's cleansing base, formulated for normal to oily hair.
  • Panthenol — provitamin B5, included to keep hair soft and manageable through frequent washing.
  • Menthol — the cooling note on the scalp.

Worth knowing

Ten grams looks small, but the dose per use is a sprinkle, the pack lasts. Used in small amounts it leaves a matte finish rather than visible residue, and hair stays touchable and reworkable. It also layers under other American Crew stylers if you want more control.

Daily Cleansing Shampoo: Apply to wet hair, massage into the scalp and rinse thoroughly. Suitable for daily use.

Boost Powder: Tap the puck to loosen the powder, then pour a small amount into your hand. Lightly sprinkle onto dry hair, focusing on the roots for lift and separation. Style with your fingers as desired.

Pro Tip: Use on dry hair for maximum volume. For added control and texture, combine with other American Crew styling products.

Daily Cleansing Shampoo: Aqua/Water/Eau, Ammonium Lauryl Sulfate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Caprylyl Glycol, Citric Acid, Disodium EDTA, Menthol, Panthenol, Polyquaternium-10, Sodium Acetate, Sodium Chloride, Sodium Glycolate, Parfum (Fragrance), Limonene, Phenoxyethanol. B01119

American Crew Boost Powder: Aqua/Water/Eau, Propylene Glycol, Silica Silylate, Citric Acid, Sodium Benzoate.

A volume routine for fine or thinning hair: a daily shampoo that keeps the roots clean, and a dry texturising powder that adds lift once hair is dry. The pairing matters — powder grips a clean, dry root and does very little on an oily one.

What's in it

  • Silica silylate — the powder itself; it coats the hair shaft to add grip and separation at the root.
  • Ammonium lauryl sulfate and cocamidopropyl betaine — the shampoo's cleansing base, formulated for normal to oily hair.
  • Panthenol — provitamin B5, included to keep hair soft and manageable through frequent washing.
  • Menthol — the cooling note on the scalp.

Worth knowing

Ten grams looks small, but the dose per use is a sprinkle, the pack lasts. Used in small amounts it leaves a matte finish rather than visible residue, and hair stays touchable and reworkable. It also layers under other American Crew stylers if you want more control.

Daily Cleansing Shampoo: Apply to wet hair, massage into the scalp and rinse thoroughly. Suitable for daily use.

Boost Powder: Tap the puck to loosen the powder, then pour a small amount into your hand. Lightly sprinkle onto dry hair, focusing on the roots for lift and separation. Style with your fingers as desired.

Pro Tip: Use on dry hair for maximum volume. For added control and texture, combine with other American Crew styling products.

Daily Cleansing Shampoo: Aqua/Water/Eau, Ammonium Lauryl Sulfate, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Caprylyl Glycol, Citric Acid, Disodium EDTA, Menthol, Panthenol, Polyquaternium-10, Sodium Acetate, Sodium Chloride, Sodium Glycolate, Parfum (Fragrance), Limonene, Phenoxyethanol. B01119

American Crew Boost Powder: Aqua/Water/Eau, Propylene Glycol, Silica Silylate, Citric Acid, Sodium Benzoate.

Frequently Asked Questions

Q. Is American Crew Boost Powder suitable for thinning hair?

A. Yes, Boost Powder is ideal for fine or thinning hair. Its lightweight formula adds lift at the roots and creates the appearance of thicker, fuller hair without exposing the scalp. Because it provides a matte finish and natural texture, it enhances density visually without making hair look greasy or heavy.

Q. Can I use the Daily Cleansing Shampoo every day?

A. Yes. American Crew Daily Cleansing Shampoo is formulated for everyday use on normal to oily hair. It removes excess oil and build-up while maintaining the hair’s natural moisture balance. The addition of Vitamin B5 helps keep hair soft and manageable, making it suitable for frequent washing without dryness.

Q. Will Boost Powder leave residue or make my hair sticky?

A. No. When used correctly on dry hair and applied in small amounts, Boost Powder leaves a natural matte finish without visible residue. It provides texture and lift with a lightweight feel, allowing hair to remain touchable and reworkable throughout the day.

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American Crew Boost Powder 10g + Daily Cleansing Shampoo 250ml

$41.95

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