O&M Hydrate & Conquer Conditioner 350ml

Dry, coarse or chemically processed hair loses moisture faster than it holds it, and a light conditioner doesn't stay on the strand long enough to help. This is the rich end of the O&M range: a conditioner built on butters, plant oils and marine extracts for hair that drinks whatever you give it.

What's in it

• Kelp extract (Laminaria digitata) and Irish moss (Chondrus crispus) — the marine extracts this range is built around.
• Certified organic coconut oil and shea butter — the richer emollients doing the smoothing.
• Pracaxi seed oil — a plant oil that carries through the lengths.
• Panthenol and glycerin — moisture-binding agents.
• Quandong, desert lime and wattle fruit extracts — native Australian fruit extracts.

How to use it

Squeeze the water out of the hair first, because a conditioner applied to sopping hair mostly dilutes and runs off. Two to three minutes is the minimum, and coarse or very dry hair can take longer. The ends want a second pass more than the mid-lengths do.

Who it's for

Thick, coarse or frizz-prone hair, and dry or colour-treated lengths. It is richer than a lightweight conditioner, so fine hair should use it sparingly, or reach for O&M Fine Intellect Conditioner instead.