O&M Seven Day Miracle 250ml

A weekly masque does what a conditioner cannot: it sits on the hair long enough, at a high enough concentration of emollients, to make a difference you can still feel washes later. This is O&M's intensive moisture masque, for hair that is dry, coloured or damaged and no longer responding to the everyday conditioner.

What's in it

• Macadamia seed oil and certified organic coconut oil — the O&M signature oil blend at the centre of the formula.
• Certified organic shea butter and sweet almond oil — the richer emollients that give the masque its density.
• Hydrolysed rice protein — protein fragments that add substance to weakened strands.
• Amodimethicone and polyquaternium-10 — smoothing agents that stay on the strand after rinsing.

How to use it

Squeeze the water out before you apply, because a masque diluted by shower water never reaches full strength. Three to five minutes is the working window and longer adds little. Concentrate it on the mid-lengths and ends, where the damage is.

Who it's for

Dry, coloured or heat-affected hair of any texture, weekly or as needed. Fine hair should use a smaller amount and stay off the roots. Also available in 50ml and 1000ml.