O&M Curl Curl Cream 150ml

A curl cream sits between a conditioner and a gel: enough conditioning agents to keep the hair soft, enough film-formers to hold the curl clump together as it dries. This one is pitched deliberately low on the hold scale at 2 out of 5, which makes it the choice when you want your curl pattern encouraged rather than set.

What's in it

• Hydrolysed corn starch and hydrolysed rice protein — lightweight film and protein that help a curl keep its shape as water leaves it.
• Avocado oil and glycerin — softness and water-binding, so definition doesn't come at the cost of dryness.
• Chia and flaxseed seed extracts — flexible curl support.
• Amodimethicone — a conditioning silicone that smooths the cuticle, where frizz starts.

How to use it

Apply on soaking-wet hair rather than damp: water is what distributes the product evenly and holds the curl clump together while it dries. Scrunch upward rather than raking down. Air-drying gives a looser result, a diffuser on low more volume and a tighter pattern.

Worth knowing

Hold 2/5 and finish 2/5 means soft and touchable, with no cast to scrunch out. For longer-lasting definition, layer O&M Curl Curl Gel over it: the cream handles moisture, the gel the hold.