O&M Curl Curl Gel 150ml

A styling gel earns its place on curly hair by holding the curl clump in shape while it dries, so the pattern that forms is the pattern that lasts. This one is set at hold 2.5 out of 5 with a finish of 5 out of 5 — moderate structure, high shine — which puts it well short of a wet-look or freeze-hold gel.

What's in it

• PVP and maltodextrin/VP copolymer — the film-formers doing the actual holding.
• Chia and flaxseed seed extracts — flexible curl support, so the set moves rather than snaps.
• Avocado oil and glycerin — hydration built into the styler, which matters because gels can otherwise read dry.
• Panthenol — a humectant that also lends gloss.
• Tocopherol (vitamin E) — an antioxidant in the formula.

How to use it

Distribute with fingers or a wide-tooth comb before you scrunch. Even distribution is the difference between definition and patchy clumps. Then air-dry or diffuse without touching, because disturbing a gel mid-dry is what creates frizz. Layer it over a curl cream when you want more hold than the gel gives alone.

Worth knowing

Applied evenly and not overloaded, it is formulated to dry without visible flaking. It holds curl structure in humidity, where most curl styling comes undone.