O&M Gift of Curl Control Pack

A full curl routine in three steps: cleanse, condition, style on damp hair — the wash-day core of O&M's Curl Curl range, which the brand sums up as curl definition, hydration and hold. For wavy, curly and coily hair wanting definition and moisture without heavy build-up.

What's in the pack

• Curl Curl Shampoo 350ml — a sulphate-free, colour-safe cleanse; Sodium C14-16 Olefin Sulfonate and Sodium Lauroyl Methyl Isethionate stand in for sulphates.
• Curl Curl Conditioner 350ml — the moisture step. Mid-lengths and ends, two to three minutes, then rinse.
• Curl Curl Cream 150ml — the styler, Hold 2/5 and Finish 2/5. Scrunched into damp hair for soft definition, not a cast.

The actives

All three share one system. Hydrolysed rice protein strengthens the hair and boosts fullness. Avocado oil carries fatty acids and Vitamin E for hydration and shine. Chia and flaxseed polysaccharides form a flexible film on the fibre that holds curl shape, and the cream adds hydrolysed corn starch for static and frizz.

Worth knowing

Fine curls: keep the conditioner to mid-lengths and ends and build the cream up rather than starting heavy. It is deliberately soft — for stronger hold, layer Curl Curl Gel over it.